Lo Hong Ka is an international conglomerate specializing in packaging and retailing instant bird’s nest concentrate with corporate philosophy to contribute towards the well being of the society. Established in Hong Kong since 1998, it has the largest network of instant bird’s nest stores in Asia Pacific region with over 150 outlets in Taiwan, Malaysia, Indonesia, Singapore, Macau and Shanghai. Lo Hong Ka chairman and founder Mr Lee Seng Siew is a firm believer in the joy of healthy living and has won many hearts of loyal customers by offering an affordable ready-to-eat bird’s nest products.

Lo Hong Ka instant bird’s nest concentrate is the first 100% pure instant bird’s nest in the world. It is produced without any excess water, preservatives or artificial additives. Lo Hong Ka uses a special combination of traditional and modern technology of simmering to ensure that the nutrients of the bird’s nest are not lost due to overcooking or boiling.

Lo Hong Ka’s current clientele comprises the older Chinese group with higher income as well as those who are health conscious. With franchising as the next strategy, Lo Hong Ka is set to shift from the traditional image to break into different markets especially the young consumers as well as penetrating the Muslim market with their core products, bird’s nest and aloe vera, which are now have been certified as halal.